Spune Merges With Pitchfork Media; New Local Agency To Be Called 'Spork'

News came out last night that venerable trendsetting site Pitchfork media was expanding their booking base from just handling their own festival to having satellite companies in major markets throughout the US and Canada. By doing so they allow themselves to stand as not only the tastemakers in what you buy, but in what you see. Local booking/management company Spune reached a deal to be Pitchfork's DFW arm and have renamed themselves Spork as a sign of synergy. This, of course, is either good or bad news for local music, depending on your feelings on both companies.